Typography Project

About The Project

Over the past two days in E9 we learned about typefaces, and all the important parts of them. Our project was to write out our name in a serif font and then label the parts of it. We started out with tying our names then making the three lines that the text lines up with. The base line, in which the letters sit on, the X-height, where the top of the lower case letters hit, and the Caps-height, where the top of the capital letters hit. We then started labeling what particular parts of the text were called. For example, the inner part of the A is called a counter, and the thin parts of a letter are called the hairline.

What I learned

Throughout this project and lesson, I learned a lot. Firstly, that Comic Sans is the most hated font because of its overuse. This font was designed for comic books or children's books, as it is a fun childish font, not everyday uses like bathroom or warning signs. I also learned that the typeface conveys a lot of meaning. The same words typed in a different font will be interpreted way differently. For example, if you wrote the words "you're mine" in a curly and pretty font, then it would be conveyed as love. But, if you wrote "you're mine" in a font that looks like something from a horror movie, well that will be interpreted way differently. 

Color Wheel

Project Overview:

For this project, we were tasked to make a color wheel on Adobe Illustrator. First we made the circle in which everything lined up on. Next we made the primary color circles. Then we made the secondary color squares, and lastly the tertiary color triangles. Next I had to make the transparent triangles that connected the primary and secondary colors together.

What I Learned:

I learned a lot throughout this project on how to use Illustrator. We had to learn little shortcuts in order to make the project run smoothly. I also learned that being quiet and focusing works a lot better on getting projects done then being my typical loud, talkative, self

How I Did:

I did really well on this project, I didn't have any problems and asked for help when I had a question. I won't do anything differently on the next project because I had no problems and worked timely and efficiently.

Color Schemes of Logos

Color Schemes of Logos

Analogous

 This logo uses the analogous colors of yellow, yellow-orange, and red. I think the company probably chose these colors because they all look well together and blend well.







This logo uses the analogous colors of green, yellow-green, and yellow. I think the company probably chose these colors because they all look well together and blend well.

Complementary

This logo uses the complementary colors of purple and orange. I think the company probably chose these colors because they really pop against each other and make the logo stand out.








This logo uses the complementary colors of a tint of red, and a tint of blue. I think the company probably chose these colors because they really pop against each other and make the logo stand out.

Cool Colors

This logo uses the cool colors of blue and a light blue. I think the company probably chose these colors because they want the company to look cool and refreshing which makes since considering that Ocean Spray is dried fruit.



         



This logo uses the cool colors of dark blue, blue, and a light blue. I think the company probably chose these colors because they want the company to look cool and refreshing.

Monochromatic Colors

This logo uses the monochromatic colors of dark blue, blue, and light blue. I think the company probably chose these colors because they want the company to look well put together and trusting.

This logo uses the monochromatic colors of ark brown, brown, and light brown. I think the company probably chose these colors because they want the company to look well put together and because it is a root beer brand, which is brown.

Triad Colors

This logo uses the triad colors of blue, red, and yellow. I think the company probably chose these colors because they want the company to look classic and traditional.

  

This logo uses the triad colors of blue, red, and yellow. I think the company probably chose these colors because they wanted superman to be able to stand out and be seen from all the way up in the air.

Warm Colors

This logo uses the warm colors of red and orange. I think the company probably chose these colors because they want the company to look welcoming, warm, and happy.

This logo uses the warm colors of red and yellow. I think the company probably chose these colors since Shell is a gas station, they want it to look warm and welcoming, like their gas and snacks are always there for you.